Typography

Something else about media and and how it affects what you say.

McLuhan would be pleased. What this time?

Another film coming out that film school I saw today. A film on typography.

On what?

Typography. You know, letters like a, b, and c, big and small, the design of those letters. Aka lettering, fonts, print, type or type glyphs.

Any good?

Usual yahoo fare. Some liked it. Some didn't. Only two minutes long but what students are able to produce these days comes closer to something professional.

What can you say in two minutes?

Cut out the human commentators and speak it fast, flash images, together with words on the screen, you move the narrative along at TV CM speeds.

Which is my point, how deep into an issue can you go with a television commercial?
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