Company names

Aminata and Mariam continue their discussion about what to call Aminata’s company.

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Mariam: So what’s it going to be?

Aminata: Well, since I’m going to sell telephones so I thought of The Telephone Company.

Mariam: Bit ordinary, trifle generic. How about 1-2 CALL?

Aminata: Another company already got that. Naming is not easy. You know a lot are just named after their founder, like Ford.

Mariam: Lots are acronyms like IBM.

Aminata: And many are just plain misleading. Boots don’t make shoes, Apple doesn’t sell fruit, Caterpillar doesn’t run butterfly shops.

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